.@opensea is going big: not just NFTs but everything on-chain.
The leading NFT marketplace has just acquired Rally, a Web3 platform focused on mobile.
Not just to bring NFTs to mobile, but to build an “on-chain everything app.”
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1. From NFT to on-chain everything
After acquiring Rally, OpenSea announced its intention to integrate NFTs, tokens, DeFi, perps, and AI... into a single mobile app.
- Rally is known for its token trading experience on mobile
- Co-founder Chris Maddern will be the new CTO of OpenSea
- The new app is set to launch by the end of this year
This is a significant step, as OpenSea no longer wants to be just an NFT marketplace, but a comprehensive on-chain trading hub.
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2. Why choose mobile?
"Users spend most of their time on their phones. If we are serious about expanding the on-chain market, mobile is the gateway."
OpenSea's vision:
→ Combine NFT + token (instead of competing)
→ Simplify DeFi and perps
→ Integrate AI to help users understand and use crypto more easily
Ultimate goal: to build an all-in-one app where everything on-chain is connected.
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3. From NFT marketplace to super Web3 app?
The purchase of Rally shows that OpenSea is shifting its model from an NFT marketplace to a super app Web3.
- Competing with DEX/token apps like Uniswap, Phantom
- Redefining the concept of "NFT trading" – not just collecting, but on-chain assets with liquidity
- And if successful, it could capture the market share of both DeFi and social users
A new door for NFTs is opening!
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