Today we saw Toly and Jesse arguing about "creator tokens", a little past the $ZORA behind the concept
TLDR:
- The main reason for the popularity is that the Base ecosystem is pushing wildly, and at the same time, the token price is strengthening, and everyone is looking forward to its replication of Virtuals' playbook.
- In order of fees, Zora's tokens basically dominate the list on Uniswap v4 on Base, and they also account for the majority of Uniswap v4 in terms of the number of pools.
- In terms of trading volume, it has already crushed Base's launchpad Dragon 2 Clanker.
ZORA Basic Information:
- ZORA is a Launchpad on Base.
- Creator Coin: Each user is one coin.
- Content Coin: Every post is a coin.
- Split Flywheel: ZORA <> user coins <> post coins, and the fee will flow back to ZORA to distribute to creators.
Timeline:
July 17:
- Base App released, demoting Zora as a social-related feature.
- Tokens created on the platform hit a new daily high (20k).
July 20:
- The price began to rise rapidly $ZORA, and Base fueled the wave (it was popular a few months ago because Jesse pushed the token "Base is for everyone"), and the "flywheel" narrative promoted in Europe and the United States, replicating the script of Virtuals.
- The number of tokens on ZORA has gradually grown, surpassing 50k, with a maximum daily trading volume of 40m.
- The ecosystem began to build, and gradually came out of zeme (a token creator based on the ZORA protocol); @zoraterminal (ZORA's chain sweep panel); The content coin series officially issued by the base ecosystem.
July 28:
- Whether Toly and Jesse battle Creator Coin is valuable or not, further out of the circle.
- ZORA is the top token on the list Base Uniswap v4 (the protocol mainly uses v4 hooks for LP fee collection and fee routing); The token of the leader is Zeme; Jacob (Founder's Creator Coin).
- The trading volume is already 4 times higher than the Dragon Two Launchpad Clanker on Base.




Related Reading:
Zora data (be careful not to look at Zora Network data..):
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Zora Mechanics:
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Base <> Zora:
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Uniswap v4 data:
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KOL Discussion Related:
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How Zora works:
+ Every post you make becomes a coin—meaning it's tokenized and tradable.
+ Your profile is also a coin. It's called a creator coin.
+ Every post you make is paired with your creator coin.
+ As your posts gain attention, so does your creator coin.
+ All creator coins are paired with $zora.
Creator coins capture the value of all posts and Zora captures the value of all creator coins.
That's three times as much as Virtuals and four times as much as Clanker

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