Brands spend money hoping their Ads are real ✘hoping the data checks out ✘ hoping someone’s watching.
@verasitytech replaces that hope with proof, on-chain, in real time, with every view verified before it counts.
Let’s talk about $VRA 👇🏼🧵(3min)
What I Will Cover In This Thread ⏚
⎆ The internet has a viewing problem
⎆ Proof, not performance
⎆ The ad world runs on trust ✘ Verasity runs on proof
⎆ A full stack for attention integrity
⎆ The internet has a viewing problem
Not a lack of views, but way too many of them. Too inflated ✘ too unverifiable ✘ too easy to fake.
Billions spent on digital ads, but no one really knows what was seen, who saw it, or if it was ever real in the first place.
That’s the gap $VRA stepped into with its infrastructure.
⎆ Proof, not performance
Proof of View cryptographically verifies real human attention in real time. Verified data, stored on-chain, the moment something happens.
This changes the game for ad platforms. It means campaigns that run only for real users & views that can’t be spoofed.
& media buyers who don’t have to take anyone’s word for it.
⎆ The ad world runs on trust ✘ Verasity runs on proof
Most digital advertising today is built on assumptions that impressions are real, that metrics are clean, and that fraud will be caught eventually.
$VRA flips that, fraud gets blocked before it even runs. Every view is verified before it counts & every dollar spent gets a receipt.
The result is VeraViews, an ad stack powered by Verasity’s protocol.
One that brings transparency before distribution, not after.
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