🧐 @KaitoAI 这次算法更新,本质上反映了一个趋势:注意力经济正在从"流量为王"转向"质量为王"。 看数据就知道冲击有多大。客观讲对小账户的生存挑战也加剧了。 70-80%的小账户直接消失。目前看新算法要求账户至少10个yaps,0.01%mindshare,还要通过AI检测避免刷量。 这背后的逻辑其实很清楚。平台早期需要用户增长,所以鼓励大家多发内容。现在用户基数够了,开始追求内容质量和用户粘性。这是所有社交平台的必经之路。 对小账户来说,这次更新是双刃剑。坏消息是门槛提高了,好消息是垃圾内容减少了,优质内容的可见性反而会提升。 个人建议: 内容策略要变。以前可能靠勤快刷存在感,现在必须每条都有价值。与其发10条平庸内容,不如精心打磨1条深度分析。 找准细分赛道。大而全的内容很难突围,但在某个垂直领域深耕更容易获得"智能粉丝"。比如专注某个项目分析,或者特定的技术话题。 互动比数量重要。算法现在更看重engagement质量,一条引发深度讨论的内容比十条点赞寥寥的要有价值得多。 大部分人还在适应新规则,现在提升内容质量的回报会更明显。等大家都适应了,竞争只会更激烈。 从平台角度看,这种调整是必然的。注意力经济的终极目标不是创造更多噪音,而是提高信息传递效率。 我对自己的要求:把这次算法更新当成一次"内容创作能力"的检验。能适应的会获得更好的曝光,适应不了的可能要重新思考自己的定位。 继续建设长期关注跟参与的项目: @GOATRollup @0G_labs @anoma @FalconStable @MemeX_MRC20 ,抓住几个足够了 说到底,任何算法都只是工具,真正有价值的内容终究会找到自己的受众。 @Punk9277
Today (in ~15 mins time) we're introducing the first step in a broader upgrade to Kaito’s leaderboards! This update focuses on improving the quality and signal of our rankings - reducing spam, disincentivising gamification, and AI slop, while better recognizing real creators and community members who’ve grown their presence and social capital authentically over time. These changes are vital to Kaito’s long-term vision and success, impacting both our partner projects and genuine participants. Why this matters: We’ve already seen strong results with our Yaps product, where the leaderboard signal is well-tuned and trusted as an open protocol widely used to measure account mindshare/influence. However, project-specific leaderboards have, over time, become trickier, largely due to the conflict between universal inclusivity, financialization, and a diverse set of needs per project. As with the majority of products/platforms that integrate monetization (especially in the age of AI) - bots, and gamification become a prevalent issue to solve for - with AI slop also an issue when it comes to content. While we’ve always aimed to build an open and inclusive network - as opposed to the old model of elusive private deals - this openness has come with certain negative incidental impacts of lower quality content, and gamification - which in turn hurt the majority of real, high quality creators who grew significantly with the network since inception. This trend is only likely to increase with evolving monetization models across every social media platform, including X and the rise of AI-generated content - both inside and outside of Kaito. What’s changing: Just like other platforms (e.g. X’s 5M impressions requirement), we’ll be introducing participation thresholds and stronger anti-spam filters to help protect the integrity of the system. Without this, leaderboards risk becoming unsustainable - losing value for both real creators and the projects using them. With improvements in place, like other platforms - the best, real creators who have developed their social presence, will be recognized most - as the system intends. A more trustworthy and sustainable leaderboard experience helps the entire Kaito ecosystem grow, bringing along our community as we expand into new platforms and products - all with the same values at the core. We also understand that different projects may have different goals when it comes to the types of creators and community members they want to highlight, so we'll work closely with them to tailor to their needs. The changes rolled out today: New Leaderboard Structure (UI): - Creators: Featuring stronger reputation threshold requirements, built using a variety of data points and aspects - dynamically tailored to each leaderboard based on syncing with the project - Wider Community: Showcasing voices who are at an earlier stage in growth, but still are contributing in a meaningful way to a project's content growth Stronger Anti-Spamming and Anti-Farming Filters: - Replies no longer count for leaderboard rankings, to stop reply-guy circles which we are consistently seeing flagged (a forward looking change from now) - Reputation filters cutting out newly spun up accounts, people buying followers, or people paying for engagement What’s to come: - The gKAITO mechanism that not only brings all participants within the kaito eco together, but also attracting more high value creators to join in - A self-alignment mechanism for creators to signal focused alignment - Recategorization of smart followers, cutting out malicious accounts (i.e. follow for follow) - Dedicated mechanism for spotting AI content - Categorization of projects and creators into different verticals for exploration - Integration of onchain activity, holdings, and investments To emphasize, these are the first changes, and we will be treating the improvements going forward as a priority that requires iteration rather than changes all at once. We hugely appreciate the constant interest and feedback that we get, and equally appreciate the patience given whilst we continuously work towards improvements!
1.72万
95
本页面内容由第三方提供。除非另有说明,欧易不是所引用文章的作者,也不对此类材料主张任何版权。该内容仅供参考,并不代表欧易观点,不作为任何形式的认可,也不应被视为投资建议或购买或出售数字资产的招揽。在使用生成式人工智能提供摘要或其他信息的情况下,此类人工智能生成的内容可能不准确或不一致。请阅读链接文章,了解更多详情和信息。欧易不对第三方网站上的内容负责。包含稳定币、NFTs 等在内的数字资产涉及较高程度的风险,其价值可能会产生较大波动。请根据自身财务状况,仔细考虑交易或持有数字资产是否适合您。