$REKT, the first ever "brand coin". Obviously I have been making a lot of noise about REKT over the past few days. One of the most common questions I have received is: WTF is $REKT and how does it relate to @RektBrands, @RektDrinks etc? I will do my best to offer my perspective of “why $REKT?”. Forewarning - this is a reasonably lengthy read and if you are completely new to REKT you will need to read the whole thing as the story is relevant. If you can’t be bothered to read it all that’s fine because our goal is primarily to attract those who see and believe in the longer-term vision. Background & Timeline Rektguy NFTs — We started with an experimental FREE mint of 8,814 NFTs in May 2022. Zero proceeds and zero roadmap. Community Growth — We formed an extremely strong community because: - We weren’t extractive and acted with genuine intent. - Everyone in crypto (and life) can relate to being "rekt". - It launched just before a brutal bear market, which made the theme extra relatable. From Meme to Brand — In summer 2023, we saw potential to scale “REKT” beyond NFTs. The logo (my handwriting) felt very brandable. We chose drinks as our physical product—mass marketable, and on-brand with Rektguy holding one. The drinks are simply flavoured sparkling water; zero alcohol, zero caffeine and less than 5g of sugar per can. The idea is you can drink something healthy while actually looking/feeling cool. Drink #1 — After some early 2024 hiccups, we manufactured 10k drinks for our IRL events. Feedback was unexpectedly great. We knew we had something special. Web3 Integration — We flipped the token model: instead of on-chain engagement, we rewarded off-chain actions (buying drinks). Unlike other consume-to-earn models, we had a die-hard community ready to engage. Equity Drop — In April 2024, we gave 10% of Rekt Brands Inc., the parent company that owns Rekt Drinks, to Rektguy NFT holders (5% claimed), using a Reg-CF-compliant structure. No promises were ever made around NFTs. This was about aligning community and company for real. First Big Launch — We manufactured 250k drinks, putting 222k up for sale in Oct 2024. The US supply sold out in 4 hours, global supply was gone in 44 hours across 32 countries. Our numbers beat major UK sparkling water brands for daily volume in major retailers. Even if short-lived, it proved a point: web3 can scale IRL. Capital Raise — In Nov 2024, we raised $1.5M via a SAFE from angels and friends—no VCs—to keep things community-first. People backed the vision (or just us) and believed in the chaos. $REKT Token — Also in Nov 2024, we launched @RektCoin as a no-vesting memecoin airdrop to NFT holders, social questers, drink buyers, and the team. 39.2% was held for future rewards. FDV peaked at $130M, then dipped to $13M by March 2025 in line with the market. Buyback — In April 2025, Rekt Brands Inc. bought $100k of $REKT at ~$20M FDV, believing it was undervalued using profits generated from the sale of Rekt Drinks. The flywheel had started. Drop #2 — May 2025: we launched 223k drinks with @AbstractChain. Buyers earned $REKT and Abstract XP. The entire supply sold out in just 40 minutes worldwide. Rekt Brands Inc purchased an additional $100k in $REKT at an FDV of approximately $60m, still believing the token was undervalued. This brings us to the present day, with the token sitting at an FDV of about $90m, with the $REKT airdrop from the Abstract collab having completed. WTF is a Brand Coin? While $REKT is a memecoin, if you have spent a lot of time in memecoins you will know that the term is actually rather broad. There are internet memes such as $PEPE, there are celebrity coins such as $TRUMP, there are culture coins such as $MOG, etc etc. These all fall into the category of a memecoin, and the common denominator for the most successful coins is that they are relatable and something a large group of people identify with. I feel BOTH of these points describe the feelings of our community to the concept of REKT. However, REKT is not a concept that fits into any of the former sub-categories. @RektBrands is a brand that encompasses a range of ideologies including aggressive risk taking, degeneracy and the ability to survive even when you’re down bad. @RektDrinks are the tangible engine to the brand, but like Red Bull or Monster Energy, REKT is more than just a drinks company, it’s a way of life. Now, let’s say you’re a fan of an upcoming brand (in any industry), you probably buy a lot of their products and express some loyalty to them, and are rooting for them to make it big. One day you will boast about how you “found them first”. However, beyond bragging rights, you have nothing to really show for your vision. Now, imagine that this brand had an official coin. The coin does not own any of the IP or technically benefit from any of the company’s revenues unless the company decided to buyback the coin like Rekt Brands has, however, it is an asset that appreciates in price due to speculation, attention and an improving sentiment for the company it references. It is not a security or a financial instrument, it has no inherent value, yet its price moves up as the company expands and gains success. Now as the brand succeeds, you can show off how early you were, how much you supported and believed in the vision. Additionally, as the brand succeeds and the brand coins price increases, not only did the brand and its shareholders win, you won too. The brand also has a mechanism to easily track who believed and followed them, who supported at every opportunity. This is, what I am officially classifying as a “brand coin”. A brand coin is a token for supporters of a brand; it’s for fans who may not have the opportunity or capital to invest in a private seed round, but should be rewarded for their loyalty and playing an instrumental part in a brand’s success. And this is exactly what $REKT is. Does $REKT own the Rekt IP? No. Does $REKT earn revenues from @RektDrinks sales? Not strictly. Does $REKT share company profits with its holders? No. However, if @RektBrands and @RektDrinks becomes a globally recognised brand, will $REKT appreciate in price? The answer is almost certainly yes, not to mention Rekt Brands Inc. has also been repurchasing $REKT from drinks revenues. Final Thoughts If you have made it this far then you are my target audience. If you are bored of punting around mindless memecoins of random animals and are looking for something with a real story, I think $REKT is extremely exciting. We are not the first “consume to earn” project, however, I do think we are onto something and the numbers speak for themselves. I believe this is a cool opportunity to buy into an underdog story, and I am certainly all in on everything REKT. It’s important to understand how much people truly resonate with the word REKT and our goal is to make it a global brand. I believe we are already the most recognised “REKT” project within crypto, and our recent purchase of rekt dot com will also put us in pole position outside of web3. @iliketabz and I generally try to practice modesty, but just this once we will confess that we set ourselves extremely high standards in life and have serially achieved them; REKT will be no different.

The $REKT flywheel explained: 1. @rektdrinks sell out - this is the hardest part of the equation and the action that kicks everything off. Fortunately our first drop of 222k drinks sold out in under 48H, and our second drop of 223k drinks sold out in just 40 mins. 2. Attention increases - these sellout numbers are generally unprecedented for a beverage startup in the traditional world. We've been gaining a lot of attention both in and outside of web3. There's certainly a lot of skepticism; how sustainable is this? Can we keep going etc? These are things we've thought about and have been planning for, but in any case, all attention is good attention at this stage. 3. $REKT goes up - doesn't take a genius to understand that token prices are very much correlated to attention of the underlying project; in fact it's arguably the most important thing. The above organically drives attention to REKT, and indeed, $REKT is up around 500% in the last 30 days since our Abstract Apple sellout. 4. Reward pool increases - currently 38.5% of the token supply is held for future community rewards. At the current $115m FDV, that equates to around $44m. As the value of $REKT increases, so does the reward pool. Think of this as a pseudo marketing spend/community incentive. Companies typically spend dollars on marketing, or conduct giveaways in order to attract new consumers. As this number grows, it gives Rekt Brands a bigger pool to gain new loyalists. Of course, the key here is not to aggressively unlock supply, to ensure the token can also have sustainable growth, but a larger pool also means a rewards program can keep going for longer. 5. Demand for drinks increases - with a bigger reward pool and a positive momentum in the $REKT price, the demand for drinks (where previously purchasers have earned $REKT), goes higher. Although you would think someone would want to accumulate tokens at a low price, the reality is that most people get interested when something is moving a lot higher and of course, size opens eyes. 6. And we're back to the start, increased demand for drinks causes sellouts and the cycle continues. As I said at the beginning, the hard part is getting the cycle started, but I believe we are now fully underway. $REKT

a long message to my followers i started this account in march 2021 which is right around the time i first entered crypto since then i've acquired a reasonable following i think for a few different reasons...started out by collecting NFTs, then creating NFTs, trading liquid crypto and of course the whole REKT journey. in the last 6 months it has become increasingly apparent to me that the biggest opportunity i have right now is REKT. we have been working on A LOT in the background, and the continued fast sellouts is starting to show proof of this crazy idea we had 2 years ago. by my own personal standards i'm really happy with the general success ive had in investing and trading in crypto, and i continue to think there is a big opportunity there. however, it is clear to me that the highest EV situation for myself is truly going all in on REKT, and that's not just in terms of time spent, but also in terms of things i tweet and post about. consequently, i will rarely be tweeting about other tickers or projects from this account, if at all, and i will spend the vast majority of my time talking about REKT. with all the random things i've done with my life in the last 15 years, i do believe i am first and foremost a trader and i will never stop trading, because it's just something that is built within me. however i will be spending significantly less time on it (i already am organically tbh). maybe one day i will have an alt account to post about ideas, tickers etc, but the only market thoughts from this account will be at a macro or majors level. people are wired in different ways. i feel like many people on CT are wired to make as much money as they can...once you get rich it just becomes a computer game to see how high you can get that number up. that is not me and i have zero interest in having "the highest pnl" or w/e, it's not something i find particularly rewarding. upon spending time to assess myself i realised that my past history generally shows that once i feel like i've done well at something, i want to embark on a new challenge, ideally something i've never done before and something that is a tall order, and then complete that goal (ideally in an underdog setting, otherwise it's not fun). it is clear as day to me that challenge is currently everything we have going on with @RektBrands, deep down in my ballz i do believe we have what it takes to turn this into a global brand both in and outside of crypto, and i think the consumer crypto mechanics we have developed are very interesting and can serve as a playbook for others in the future. i know stuff like this has been tried and tested and failed in the past, but we are gonna make this one work (we already are), and i am not someone to just stop at failure and i think my history in this space has proven that. i'm aware it might mean some people unfollow me or don't care or w/e and that's fine, this is just the next step in this journey. for me, now, it's time to go all in on $REKT. cheers

lemme ramble on something important here when we started speaking to traditional beverage industry guys about @rektdrinks a year ago, it was met with a lot of skepticism. if you mentioned "crypto" to literally anyone they would immediately assume it was a scam and we would get nowhere. over the past 12 months we have witnessed a change in presidency and a complete U turn in US regulators' approach to crypto. it's gone from people instantly assuming "scam", to realising that it is going to form a major part of business and economics in america. now when we mention crypto to trad people, it instantly peaks their interest, because they're mainly wondering how tf does everything work and keen to hear about how people are using it + success stories for real-world type stuff. it genuinely puts us about 10 years ahead of every single other brand out there, because we have a brand coin and we are crypto native and fully understand how it works. the physical demonstrations we did at 7 eleven stores last week also made things seem a lot more tangible. with abstract you can generate a wallet linked to your e-mail address in two taps, and people were able to claim their $REKT in under a minute...every store owner/industry people we had attend were kinda blown away that we were able to give away $100 in $REKT for every $10 purchase..like actual real money rn that reward pool is worth $50m which we essentially have as a marketing budget for future sales. as the market capitalisation of $REKT increases, as does the reward pool (ie a $1bn mkt cap would mean a $380m reward pool!) this imo is the power of crypto and there is no one else doing this rn, but as crypto regulation in the US improves, expect more and more of this from startups. $REKT is just 10 steps ahead of the game.