What's making a huge difference for $REKT and why does it has more potential than most? In this longer post I will focus on two aspects of that question. 1) @osf_rekt 2) Marketing capital of 34% of the supply (+/- $ 77 MILLION) First let's dive in OSF! I have known him for a few years now, and he has been one of the brightest and smartest minds in this space. He always has been dedicated to the things he beliefs in and he has been one of the figureheads ever since in the NFT space, but also now in the MEME coin space. It started with his art. I was able to collect it since the beginning and saw his evolution as an artist but also his capability of building a brand / story around it. From 1 ETH, they reached as a high as 80+ ETH (worth a few $ 100k back in the days). He created a RLD edition of 210, which gives free art every single month and he keeps doing it and keeps his word, unlike many other artists in this space. After that he decided to use his character from the art to build a NFT brand called Rektguys, which he was able to give away all for FREE to his community. He did something unique by giving his Rektguy holders, equity in the @RektCoin brand and also gave away a lot of the $REKT supply to his Rektguy holders. We kept being rewarded and rewarded. Now we are in a new stage where we have: 1) Rektguy, still shows love to them every single day 2) Art, his 1/1s are scarce because he doesn't create a lot anymore, but he does do monthly art for the RLD holders 3) $REKT and @rektdrinks which are his main focus at the moment Some other things to mention: 1) He crushed the NFT space by one of the most epic trades in selling all his BAYC together with Mando when the liquidity was there and was the pico top 2) He crushed the MEME space by being early on $WIF and $MOG and taking profits rightfully 3) Invested in many start ups that made a great success His primary focus now is $REKT and @RektCoin, he has a great network in web2 + web3 and can easily connect with the brightest minds. For example @weremeow was able to invest a huge amount in $REKT based on them seeing eye to eye on many things. We are already seeing the effect of his network in TradFi / web2. Many people from his network / old job / clients have been buying into $REKt and these are people that have a few year horizon and just buy and hold, no real sell pressure until it hits bananas. So way less yeeters here, also because it's on ETH and the Rektguy community is diamond handed. == The marketing budget The team owns 39% of the supply of $REKT and this all for marketing spends. The majority of it will be used for giving away $REKT when you buy @rektdrinks which has been working tremendously. Over 700k drinks sold so far and every drop so far has basically been free and even made you a decent profit. Meaning if you bought let's say $ 1,000 in drinks you always got a minimum of $ 1,000 in $REKT so far (but I think all of them have been a double at minimum. This way the company is able to do amazing partnerships and rektdrinks towards. So far they have done Rektdrink sales with @AbstractChain / @opensea / @JupiterExchange and even @7eleven in the USA. Who doesn't want to buy a drink that's new, refreshing, captures the culture of this space and basically you can buy them for 'FREE'. You just need to belief. The marketing budget can be used for many different things, like partnerships, exchanges etc. But so far and most likely it will be the main play, it's to create awareness and adoption. They want loyal users / fans and this is the way to do it. Sell drinks people love the taste of and look hip and cool and reward people for it and basically give it them for free. Every person now essentially becomes a fan and will market your product for free because they love it and the more it sells, the more people join and the bigger the effect. Which only means the price of $REKT goes up and which means the marketing budget goes up as well. A big win win situation. At the moment the current marketing supply is 34%, so they spend 5% of it so far (excluding the initial drop), and having created a token $REKT that's worth $ 225 million now and is thriving against everything in the market. Imagine what they can do with the remaining 34%? == Both of these are things almost nobody has, besides some projects like @pudgypenguins & @LucaNetz for example. But it doesn't happen when both are in play and rhyme. But with @RektCoin & $REKT they def do. You will keep hearing from me about $REKT! First stop is a billion