2021 was about speed. 2022 was about survival. 2023–2024 was mostly noise.
But in 2025, real product narratives are coming back.
People want to back projects that are:
> Technically sound
> Culturally relevant
> Actually usable
Hyperliquid being the largest example of this.
Other leaders:
> ZK rollups are quietly gaining traction.
> @farcaster_xyz is becoming crypto’s first real social layer.
> Stablecoins powering trillions in cross-border volume without middlemen.
> @KaitoAI is showing how AI can actually help us navigate crypto.
We’re entering a cycle where the best narrative might be: “We built something that works.”
And that’s a good sign for the future.
13
365
The content on this page is provided by third parties. Unless otherwise stated, OKX is not the author of the cited article(s) and does not claim any copyright in the materials. The content is provided for informational purposes only and does not represent the views of OKX. It is not intended to be an endorsement of any kind and should not be considered investment advice or a solicitation to buy or sell digital assets. To the extent generative AI is utilized to provide summaries or other information, such AI generated content may be inaccurate or inconsistent. Please read the linked article for more details and information. OKX is not responsible for content hosted on third party sites. Digital asset holdings, including stablecoins and NFTs, involve a high degree of risk and can fluctuate greatly. You should carefully consider whether trading or holding digital assets is suitable for you in light of your financial condition.