users value what they help build - classic ikea effect.
smart web3 teams know how to bake that bias into growth:
- @optimism rpgf pays builders after impact - 10M $OP retro-funded in round 2 alone.
- @hyperlane ships permissionless “sovereign lanes,” so devs deploy cross-chain routers themselves - no gatekeeper, 25+ apps live.
- @thirdweb hands out plug-and-play contract templates; 60K+ contracts spun up by builders who now feel ownership.
when users assemble part of the product → retention and evangelism spike.
here’s a build-with-us checklist for you to adopt ↓
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